Business plan for the next year
Jih Sun Financial Holding Co., Ltd.
Although the global economy recovers as a whole, in 2011 emerging economies will be facing inflationary pressures as a result of their over-heated growth while governments of developed countries are having troubles with excessive debt burdens and unemployment. On the other hand, Taiwan's economic development in 2011 involves several uncertainties such as the strengthening NT$ dollar, rising interest rates and commodity prices, etc. In response to changes in the external environment, we have refocused our business strategies and established plans that are aimed to improve performance. Details are as follows:
I. Continually improve financial structure
The financial structure of the subsidiary Jih Sun Bank had greatly improved after The Company subscribed an NT$1.15 billion cash issue, and the bank retained its operating surpluses in 2010. In order to provide the capital needed for long term growth, we shall continue improving the financial structure of our subsidiary Jih Sun Bank in 2011 by subscribing to its cash issues.
II. Continually improve business performance of subsidiaries
The subsidiary Jih Sun Bank had undertaken a series of corporate restructuring, which provided a solid foundation for The Bank to turn profitable in 2010. In 2011, the bank will adhere to its strategy on “balanced growth, sustainable profit” and further improve its performance.
III.Create an operating structure centered on asset management; prepare to venture into the Chinese market.
IV. Upgrade our core system and introduce supporting equipment for more reliability in our data services.
V.Introduce new systems to accommodate the implementation of International Financial Reporting Standards (IFRS).
Jih Sun Securities Co., Ltd.

Although confidence has been restored with respect to the world's economic recovery in 2011, several uncertainties remain such as the high unemployment rates in the U. S. and Europe, the U. S. budget and trade deficit, USA’s second quantitative easing (QE2), and the European debt crisis, etc will present the major obstacles to the world’s economic recovery. Overall speaking, foreign economic research institutions had forecasted the global economic growth in 2011 will be lower than 2010, around 3.7%∼4.4%. Forecasts from domestic economic research institutions had projected Taiwan’s economic growth at 4.24~5.71% in 2011, which is significantly lower than its record growth in 2010.

a. Operational guidelines
(1) Maintain stable earnings growth; increase return to shareholders.
(2) Monitor cross-strait financial deregulation; explore business opportunities using Hong Kong as the intermediary.
(3) Improve operational efficiency, introduce energy and circulation, enhance corporate identification, and create a dynamic corporate culture.
(4) Enhance risk-premium management.
(5) Develop wealth management businesses.
(6) Broaden market share in securities underwriting; focus on quality as well as quantity.
(7) Improve electronic / mobile services and system stability; broaden the market share of electronic trading.

b. Projected business goals

The Company sets its primary objective to maintain earnings growth in 2011. Its measurable business targets are listed below:
Business targets
Item
Annual target
Increase revenues and profitability After tax ROE Pretax
Above 9%
Pretax EPS ranking among peers
Top 2
Enhance operational efficiency Ranking in cumulative annualized pre-tax RAROC
Top 2
Note: cumulative annualized pre-tax RAROC is compared among securities firms which had adopted the new capital adequacy calculations (excluding those that do not disclose unaudited earnings); cumulative annualized RAROC = cumulative annualized pre-tax quarterly earnings ÷ average business risk capital up till the current quarter.

c. Major operational policies

(1) Increase brokerage revenues from non-conventional sources; enhance earnings sustainability and stability; maintain EPS in the top two ranking among industry peers.
(2) Enhance cross-selling and integrate VIP marketing.
(3) Enhance corporate customer management in our distribution channels; offer more flexible discounts to quality customers; broaden market share.
(4) For our derivatives businesses, we shall aim to build up our product track record and brand image, and then progressively increase our market share.
(5) Explore overseas underwriting opportunities; enhance distribution channels.
(6) Develop asset management services through the subsidiary of investment trust company (for domestic services) and through Jih Sun Cresvale, Hong Kong (for foreign services); also evaluate the potential of concurrent trust services.
(7) Utilize database resources more extensively for business and marketing analysis.
(8) Ensure quality training for new recruits; source managerial talents; resupply the organization with new energy to facilitate growth.
(9) Interact, exchange, and build business relationship with friendly financial institutions in Mainland China.
(10) Introduce more varieties to internal training courses; broaden training scope through resource integration and sharing; promote unity within the organization.

d The Company’s future development strategies

(1) ncrease revenues from wealth management businesses; maintain profitability in brokerage business; explore overseas business opportunities.
(2) Improve proprietary trading to deliver higher risk-adjusted return; increase the size of assets under management.
(3) Broaden market share in securities underwriting; focus on quality as well as quantity.
(4) Promote cross-strait businesses: broaden our presence in Hong Kong; closer co-operation with Chinese financial institutions; generate revenues during the process.
(5) Develop business partnership and joint marketing opportunities.
(6) Make use of information to enhance business and marketing efficiency.
(7) Introduce more varieties to internal training courses; focus on employees’ education and training; maintain energy and circulation within the organization.
(8) Enhance corporate identification; establish a dynamic corporate culture.
 
Jih Sun International Commercial Bank Co., Ltd.
1.

Operational guidelines Financial strength was further improved with additional capital from Jih Sun Financial Holding Co., Ltd. in 2010. Asset quality is now under control, and as a result, The Bank is able to improve its profitability. In 2011, The Bank remains committed to its philosophy on “Balanced growth, sustainable profit”.

2. Projected business goals Given the current global and local economic growth, commodity prices, external trade, and business goals, etc, The Bank has set the following business plans
Unit: NT$ thousand
Item
Budgeted performance 2011
Deposits
1,848,859
Loans
1,353,332
Pre-tax profit/loss
535
Note: business performance is presented in average balances
3. Major operational policies
(1) Strengthen capital structure and risk tolerance.
(2) Improve asset structure.
(3) Enhance capital efficiency.
(4) Anchor customer relationship.
(5) Promotion of the branch-based structure.
 
Jih Sun International Property Insurance Agency Co., Ltd.
This year, The Company will focus on raising customers' satisfaction, helping its parent company manage operational risks, and carrying out its business strategies with the goal of achieving perpetual growth. Its overall business plans and guidelines are as follows:
1.

Integrate distribution channels; promote cross-selling
Customized packages and distinct insurance products are designed according to customers' attributes and needs. Increase product exposure through cross-industry alliance among distributors; broaden our product line on shelf and improve profitability.

2. Enhance risk management; improve corporate business management
The Company runs its various business policies from the perspective of a financial holding company. It ensures compliance with the various policies and regulations through open and comprehensive information disclosure, sound internal control and audit practices. The Company also provides insurance information and recommendations at any time deemed appropriate with a hope to maximize shareholders' equity and to ensure perpetual growth.
3. Improve profitability in line with group business strategies
Anchor customer relationship by combining insurance with other financial products. This combination not only facilitates integration among distributors, our insurance products will also gain exposure to a broader customer base, thereby providing the foundation for consistent returns and maximum business performance.
4. Raise the professionalism of partnered insurance distributors
Organize regular sales trainings. Improve employees' selling skills and qualifications while building up their basic insurance knowledge. Identify elite leaders from top performers; help them gain more in-depth knowledge of insurance by offering advanced courses and training, so that they can lead their colleagues to accomplish more challenging targets.
 
Industrial overview Jih Sun Financial Holding Co., Ltd.

Since the establishment of ”The Financial Holding Company Act” in July 2001, the number of approved financial holding companies had grown into a total of 15. With the exception of Jih Sun, Yuanta, and Waterland, domestic financial holding companies tend to focus on banking or life insurance businesses. As of December 2010, there were a total of 37 local banks operating in 3,334 domestic branches, increasing by 25 in comparison with the end of 2009. It is evident that over-banking has become a growing problem in Taiwan. Because there are so many banks in Taiwan, most of them had yet to achieve economies of scale, and therefore posed many challenges to the industry's development. Several domestic banks did voluntarily try to size up and improve competitiveness through mergers in recent years; however, the results were insignificant.

The effecting of the "Cross-Strait Financial Supervisory Memorandum of Understanding (MOU) on 16 January 2010 opened up new opportunities for Taiwan's financial industry. In addition, the "Economic Cooperation Framework Agreement" was officially signed on 29 June 2010, which included banking and insurance industries as early beneficiaries, and gave Taiwanese banks the permission to set up branches in Mainland China one year after establishing representative offices. As ECFA became effective on 12 September 2010, it unleashed a massive wave of investments by Taiwanese banks into Mainland China. Currently, there are six local banks whose Chinese branches have commenced operation.

On the other hand, Chinese banks are also eying for the Taiwanese market. Bank of China, Bank of Communication, and China Merchants Bank had already set up offices in Taiwan, while China Construction Bank submitted its application to the Financial Supervisory Commission on 15 February 2011. In addition, Chinese banks had also shown great interests taking part in the ownership of Taiwanese banks, and the following two types of banks present the most attractive acquisition targets to Chinese banks: (1) those that can be controlled; and (2) those that can offer additional values from strategic alliance.

 

Jih Sun Securities Co., Ltd.

Based on the statistics provided by the Taiwan Stock Exchange Corporation and GreTai Securities Market, the Taiwan Stock Market Index closed at 8,972 at the end of 2010, which was a 9.6% gain compared with the end of 2009. The TSE trade volume in 2010 amounted to NT$28,218.7 billion, which was 4.93% lower than 2009; quarterly variations were +48.2%, -34.0%, -2.3%, and -2.8%. After taking into account the GTSM results, trade volume in 2010 totaled NT$33,852.3 billion, which was 3.1% lower than 2009. With respect to the world market, European and American countries gained between 1.0~16.9% in the previous year, while most Asian countries gained above 5.3% compared with the end of 2009. Shanghai and Tokyo indices were the only ones that fell compared to the 2009 year-end level; the Shanghai Composite Index even fell by as much as 14.3%. According to the year-on-year statistics composed by the Taiwan Stock Exchange Corporation, the market value of Taiwan’s stock market increased from NT$21.0 trillion in 2009 to NT$23.8 trillion in 2010, representing a 13.2% gain; the daily average trading volume decreased from NT$118.2 billion to NT$112.4 billion (4.93% increase); the number of TSE listed companies grew from 741 to 758 (a net increase of 17); the number of securities trading accounts increased from 8.525 million to 8.682 million (approximately 157 thousand new investors). At the end of 2010, there were a total of 152 securities Head Offices and 1,032 branch offices..

Jih Sun Securities Co., Ltd

Based on the statistics provided by the Taiwan Stock Exchange Corporation and GreTai Securities Market, the Taiwan Stock Market Index closed at 8,188 at the end of 2009, which was a 78.3% gain compared to the end of 2008; trade volume in 2009 amounted to $29,680.5 billion, which was 13.7% higher than 2008. Trade volume declined by 44.7% during the first quarter, followed by a 14.1% increase in the second quarter, a 28.9% increase in the third quarter, and a further leap by 110% in the fourth quarter. After taking into account the OTC results, stock trading in 2009 totaled $34,919.4 billion, which was 18.8% higher than 2008. In terms of the world market, stock market indices had risen in general at the end of 2009, compared to the 2008 year-end level. The Shanghai Composite Index rose by a staggering 80% while the Korea, Singapore, and Hong Kong markets had delivered gains more than 40%. According to the year-on-year statistics composed by the Taiwan Stock Exchange Corporation, the market value of Taiwan’s stock market increased from NTD11.7 trillion in 2008 to NTD21.03 in 2009, representing a 79.71% gain; the daily average trading volume also increased from NTD104.9 billion to NTD118.2 billion (2.67% increase); the number of TSE listed companies grew from 718 to 741 (a net increase of 23); the number of security trading accounts increased from 8.357 million to 8.525 million (approximately 168 thousand additional investors). At the end of 2009, there were a total of 149 securities firms and 1,004 branches.
 

Jih Sun International Commercial Bank Co., Ltd.

The latest business overview published by the Financial Supervisory Commission in November 2010 showed that pre-tax profit delivered across the entire banking sector from January to November 2010 amounted to NT$170.8 billion, exceeding the previous height of NT$155.3 billion set in 2004 with one more month before year-end. In addition to the record-breaking profitability, overdue loan ratios across the local banking industry had also dropped to 0.7% by the end of November, registering yet another new low. The coverage ratio, calculated as the percentage of loan loss provision to overdue loans, was 142%; this was also a historical high. Year 2010 marked the strongest time in Taiwan's banking history, in terms of risk tolerance; the main reasons behind banks' improved profitability included a reduction in loan loss provisions, widened interest spread, and increased commission revenues.

However, there are a number of uncertainties with regards to local banks' ability to continue delivering record-breaking performance in 2011, given the current circumstances. In 2011, we expect interest spread to widen slightly with further interest rate hike from the Central Bank, whereas commission revenues had begun to slowdown since the third quarter of 2010 mainly because of several uncertainties within the global financial market. Nevertheless, whether or not local banks are able to continue delivering record-breaking profitability still depends on their loan loss provisions, because higher provisions need to be made after implementing the Statement of Financial Accounting Standards No. 34. On the other hand, despite banks' proactive efforts venturing westward into the overseas market, their outcomes and contributions to profitability remained immaterial, and therefore are less exposed to international risks. Taking into consideration both favorable and unfavorable factors, we expect the banking industry will sustain its profitability over the coming year.

 

Jih Sun International Property Insurance Agency Co., Ltd.

The main business indicators of the property insurance industry are summarized below:

Business perspective:
Business overview – premium structure
:
Premiums from underwriting property insurance policies totaled NT$96.21 billion from January to November 2010. Vehicle insurance accounted for the largest portion of direct written premiums at 49.56% (among which, optional vehicle insurance accounted for 34.63% while mandatory vehicle insurance accounted for 14.93%), followed by fire insurance 16.44%, accident insurance 10.8%, marine insurance 8.13%, liabilities insurance 6.22%, engineering insurance 3.98%, other property insurance 1.79%, aviation insurance 1.19%, credit guarantee insurance 1.14%, and health insurance 0.74%.

Business overview - claims structure

Direct insurance claims totaled NT$57.69 billion from January to November 2010. The direct claim ratio amounted to 59.97%; a breakdown by products showed that fire insurance had the highest direct claim ratio at 91.16% , followed by other property insurance 69.08%, vehicle insurance 61.76%, engineering insurance 56.81%, liabilities insurance 45.51%, marine insurance 41.77%, accident insurance 41.17%, health insurance 27.29%, aviation insurance 9.46%, and credit guarantee insurance -9.74%. Note 1. Claim ratio = direct claim / direct premium income Note 2. Vehicle insurance includes optional vehicle insurance and mandatory liabilities insurance.


 

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