A. Banking
B. Commercial bills financing
C. Credit cards
D. Trust E. Insurance
F. Securities
G. Futures
H. Business ventures
I. Investments in foreign financial institutions approved by the competent
　authority
J. Other finance-related businesses recognized by the competent authority
K. Investments in other finance-related businesses permitted by laws and
　regulations

Securities brokerage:

The signing of the Memorandum of Understanding (MOU) and the existence of an “Economic Cooperation Framework Agreement” (ECFA) between Taiwan and Mainland China will facilitate cross-strait financial activities. The “Cross-Strait Financial MOU” covers banking, insurance, and securities industries of the finance sector. The establishment of which is expected to bring NT$370 billion of capital from Qualified Domestic Institutional Investors (QDII) into the Taiwan stock market. As a result, many research institutions have forecasted the Taiwan stock market index may reach 10,000 points by 2011.
Under the massive inflow of capital, Taiwanese investors will have the opportunity to profit from local industries they are familiar with, as well as the exposure to newly listed companies from China. In response to the current trend, we shall broaden the scope of our investment research reports from 2011 onwards to cover not only Taiwan’s industries, but potential targets from Mainland China and Hong Kong was well. We will also provide investors with more varieties of information by creating a value-adding research platform for faster, more comprehensive, and visionary information services to enhance the service values of Jih Sun Securities.

b. International business:

Enhance information services from overseas markets, especially corporate researches in Mainland China and Hong Kong. During the previous year, Jih Sun had surpassed all industry peers in providing real-time quotations on US and HK stock markets; it aims to further enhance its quotation and trading systems to ensure stability for customers.
Enhance and integrate the various functions of its electronic trading platform- "Global e-Trade". Integrate platform resources with user-friendly interfaces to provide the best support for customers’ investment decisions.

c. Wealth management:

Product customization and the electronic trading platform will be our main focus in the future. We will simultaneously develop and introduce new financial products and services designed to meet the diverse needs of our customers at various times. With respect to customized services, The Company has implemented the CRM system to provide in-depth knowledge on customers’ status. This knowledge will facilitate the integration of consultation, derivatives, futures brokerage, and investment trust services, thereby enabling the development of customized products of wealth management targeted to satisfy specific customer groups. Meanwhile, we may also take initiative in creating customers’ needs to deliver differentiated and dedicated services.
We shall further enhance CRM functionalities and take initiative in the creation of services demanded by customers. With respect to electronic trading services, we have set ambitious goals to develop online functions such as re-consigned order inquiries, quotations, trading, and post-sale services. We will also market our wealth management products over our electronic trading platform. Subsequent enhancements shall include the integration of a trust service platform, which creates opportunities for consultation on asset allocation and financial planning, as well as financial product marketing through the form of trust; thereby giving customers more flexibility and variety in their options of wealth management.

Capital market: we shall explore opportunities in overseas companies’ initial or secondary listing in the Taiwan stock market as a support to the government's efforts in soliciting the local listing of overseas enterprises; meanwhile, we continue to play our role of a financial consultant in bridging customers' access to the capital market.

Derivatives: with the authority's approval on callable bull-bear contracts and other new businesses, we offer customers broader ranges of products and services. We also seek to combine new products with existing products for enhanced risk management and stable earnings. In addition, we continue to design structured products based on customers' stock market trading strategies, and support them with a wide range of instruments.

E-Commerce:
A. HTS advanced version: offers personalized interface. Supports multiple languages including Simplified Chinese, Traditional Chinese, and English. Accessible to products of multiple countries; therefore connecting investors to the globalized economy, and broadening their investment and hedging options. B. Upgrades of the web-based quotation: Jih Sun Securities upgrades its web-based quotation function to deliver quotation services at speeds comparable to the AP version. The graphical interface and operation will also be similar to HTS, and therefore provides the perfect alternative to the HTS. This upgrade gives customers the convenience to access our services anywhere using any device without having to learn all over again.
C. Optimization of the conditional order system: conditional order is a trading instrument currently unique to The Company; it executes trade decisions faster than human reflexes and without hesitation that can cloud investors' judgments. All investors need to do is to set their stop-loss and stop-gain thresholds. However, this highly automated system also gives rise to many risk concerns; speed and stability in particular have always been the focus of our refinement efforts. We will continue to optimize system intelligence and introduce fool-proof mechanisms, and be able to advise investors immediately through SMS for any risk event.
D. eAgent: we will continue adding in relationship maintenance functions that create opportunities for brokers to contact their customers. The system also provides immediate progress update on customers’ password errors, certificate downloads, and e-mail confirmations. This in turn facilitates interactions between brokers and online trade users so that customers are not only attached to The Company's advanced platform, but also attached to our care and courtesy.
E.  Mobile trading: the reduction in telecommunication charges and the growing functionality of smart phones both contribute to the wide spread in mobile services, which also accelerated the growth of mobile trading. iPhones and Android-based mobile phones had already triggered high demand for mobile devices, while iPad and similar products offer larger screens and easier maneuverability that are even better suited for the application. The Company expects to commit more resources to develop platforms for handheld devices, and satisfy customers’ needs for mobile trading.

Strengthen relationships with customers; increase our marketing efforts to existing customers
Launch revitalization campaigns of developing potential VIP customers to encourage the return of existing customers and enable contacts with them. Improve the depth and width of The Bank's relationship with its customers.

Launch customer care campaigns
Offer financial privileges during customer’s birth month. Express The Bank’s birthday greetings through cell-phone messages and trust account statements; maintain customer relationship and loyalty through action of care.

Work closely with distribution channels (funds/insurance companies)
For fund products, we first identify the regions with investment potentials every quarter based on the global market outlook, and select focus funds from within; next, we partner with fund issuers who share our outlook and are capable of complementing The Bank's selling efforts. We will then request the fund issuer to provide incentives to our selling contests, thereby promoting benign competition and stimulating productivity.
For insurance products, we shall provide solutions for changes in interest rates, tax rates, or demands in the financial market, launch products that are closely related to customers' needs, and offer proper planning of wealth management.

The Bank adopts the following investment strategies to accommodate the different characteristics of the capital market:
A. Foreign exchange: aim to broaden profitability; flexibly adjust foreign currency positions and authorized limits; comply with risk management policies; achieve profitability growth.
B. Interest rate market: there is still significant credit risk within the market. The treasury trading unit will reduce credit risk exposure and shift its trading focus towards government bonds with good liquidity. In addition, interest rate futures and interest rate swaps will be used to manage interest rate-sensitive assets by hedging away interest rate volatility.
C. Stock market: Involve in spread trading. Seek stable profitability through the complement of convertible corporate bonds or other related equity instruments.