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| I. Jih Sun Financial
Holding Co., Ltd. |
| 1.
Coverage of business |
Jih
Sun Financial Holdings Primary business activities The company is a financial
holding company whose activities are restricted to the investment and the management
of invested businesses. The company's businesses cover the following: |
| (1) Permitted business investments: |
| | A.
Banking B. Notes and bonds finance C. Credit card D. Trust E.
Insurance F. Securities G. Futures H. Venture capital I. Foreign
financial institutions approved by the authority J. Other finance related
businesses recognized by the authority K. Other finance related businesses
the company is permitted to invest | | (2) |
The management of invested businesses listed under (1). | | (3) |
The company permitted to invest in businesses other than those listed under (1)
upon the approval of the authority, but the company must not be involved in the
operations of the businesses. | | (4) |
Other businesses approved by the authority The company has a total of three
subsidiaries, namely Jih Sun Securities Co. Ltd, Jih Sun International Commercial
Bank, and Jih Sun International Insurance Agency Co. Ltd. The principal activities
of each subsidiary are described as follows: | | |
| II.
Jih Sun Securities Co. Ltd |
|
1. Primary businesses |
| A.
| Securities brokerage | | B. |
Proprietary trading of securities | | C.
| Securities underwriting |
| D. |
Futures commission merchant (H401011) | | E. |
Futures brokerage (H408011) | | F.
| Other businesses permitted by the authority
| | | 2.
Revenue contribution |
Unit: NTD thousands | 2007 | 2006 | Amount | %
| Amount | %
| Brokerage | 5,784,575 | 66.82
| 4,007,204 | 73.32
| Proprietary
trading | 934,050 | 10.79
| 966,586 | 17.69
| Underwriting | 391,242 | 4.52
| 257,700 | 4.72
| Warrants | 599,880 | 6.93
| 169,187 | 3.10
| Futures
| 946,982 | 10.94
| 64,748 | 1.17
| Total | 8,656,729 | 100.00 | 5,465,425
| 100.00
|
| 3.
New financial products and services currently under development |
| A. | Brokerage
business Our goal is to adapt to the international investment environment
and respond to the growing demand for diverse and globalized investments in Taiwan.
Pure brokerages have become insufficient to the needs of customers. Being a member
of the financial holding company, Jih Sun Securities Co. Ltd should complement
the group's One-Stop Shopping advantage to a greater extent. It therefore continues
its proactive efforts to integrate investment trust, banking, and insurance while
expanding its customer base through the development of custom made financial products,
competitive design capabilities, and a multinational, diverse product line. We
shall provide the most comprehensive and professional financial services for more
efficient utilization of our capital, as well as higher revenue contribution from
brokerage customers. | | B.
| International business
| a. |
Planned service extension to the Korean market (manual order processing). |
| b. | Enhance
our electronic trading platform. The trading of U.S. Stocks over the Internet
is scheduled to be completed by HTS Hong Kong in March 2008; the eAgent mutual
funds platform (for single subscription and annuity) is also scheduled to be completed
in March 2008 | | c. |
Added the e-statement service for more convenience and higher customer satisfaction.
The company continues to provide custom made products tailored to customers' needs
for overseas investments, and the support to their finance planning. |
| | C. |
Wealth management business Future businesses
will be focused on custom tailored products and the establishment of electronic
trading platforms while developing new financial products and services. For customization,
we will first enhance our securities' Customer Relationship Management (CRM) system,
gaining a deep understanding of customers' status before integrating resources
from financial consultation, new financial products, futures brokerage, investment
trusts etc for the development of custom made products that are tailored for specific
segments. We can either passively meet the needs of customers or take the initiative
to create new demands to provide differentiated and specialized services. As for
our electronic trading platform, we are actively adding in functionalities for
proxy inquiries, quotes, trading, and after sales services etc. over the Internet.
Information on wealth management products is being consolidated into the electronic
trading platform to meet customers' needs. | | D.
| Fixed income business
Goals: to increase trading profits and fee income. Trading profits: increase profits
from the trading of government bonds, interest rate derivatives, and convertible
bonds. Fee income: increase fee income from the underwriting of corporate bonds
and the primary market of financial debts. | | E. |
New financial products Other than participating
in the trading and market making activities that will soon be permitted by the
authority, we will also issue equity-linked debts to the public and offer more
diverse products to customers. | | F. |
Underwriting business Besides researching and
designing innovative financial products in line with the deregulation, we will
expand our TDR customer base and introduce products such as TCB that are relevant
to them, and succeed in the role of a capital market agent for overseas Taiwanese
enterprises by focusing on our Financial Consultation. | | G. |
E-Commerce business Corporate version of the
AP electronic trade software: the trading of financial products is becoming more
specialized each day with increasing significance from corporate participants.
Corporations have their own information sources and their trading and bookkeeping
methods are different from individual investors in general. Therefore we shall
develop a corporate version of electronic trading platform based on the needs
of corporations. Integrated market quotation and sub-brokerage ordering: under
the wave of globalization, interactions between regional economies are becoming
more active than ever. Since growth in Asia and the emerging markets remains the
center of attention, we shall include quotations from markets such as Korea, Thailand,
Singapore, Shenzhen, Shanghai, Japan, USA, and develop proxy ordering functions
for foreign securities as regulation permits. | | | | | III.
Jih Sun International Commercial Bank | 1.The
bank currently engages in the following primary businesses:
| A.
| Checking account deposits | | B.
| Current account deposits | | C.
| Fixed deposits | | D. |
Issuance of financial debts | | E. |
Short-term, mid-term, and long-term loans | | F.
| Bill discounting | | G. |
Investing in government bonds, short-term notes, corporate bonds, financial debts
and equity shares | | H.
| Exchange of local and foreign currencies | | I.
| Commercial bill acceptance
| | J. | Issuance
of local and overseas letters of credit | | K.
| Guarantee of corporate bond issuance | | L.
| Provides local and overseas guarantees
| | M. | Collections
and payments on behalf | | N. |
Sale and underwriting of government bonds, treasury bills, corporate bonds, and
equity shares | | O. |
Storage, depository, and servicing related to the above-mentioned businesses | P. |
Other businesses permitted by the central authority |
| | 2.
| Percentages of business
assets and (or) revenues as a percentage of total assets and (or) revenues: | | | Unit:
NTD thousands
| 2007 | 2006 | Amount | %
| Amount | %
| | Wealth
Management | 2,378,539
| 40 | 1,479,945 | 21 | | Consumer
Banking | 2,419,348
| 41 | 3,510,247 | 51 | | Corporate
Banking | 1,369,769
| 23 | 1,638,173
| 24
| | Investment
Management | (87,905)
| -1 | (134,475) |
-2 | | Others | (130,842)
| -2
| 419,499
| 6
| | Subtotal
| 5,948,910
| 100
| 6,913,389
| 100 | | Amortization
of losses from the sale of NPL |
(611) |
- | (11,779,582) | - | |
Net revenue | 5,948,298 | - | (4,866,193) | - |
Note:
1. For consistency with the disclosure under the income statement, this table
presents the weights of each business segment as a percentage of net revenue.
2. The weights of net revenue from each business segment are presented as
percentages of net revenue before deducting the amortization of losses from the
sale of NPL. | | 3.
| Financial products and
services planned for the future | | | A.
Corporate banking business
| (A) | Continue
our growth in syndication loans. In 2007, we were the lead arranger of 8 syndication
loans; contracted value amounted to NT$13.8 billion and generated fees income
totaling NT$15.02 million. By structuring syndication cases, the bank is able
to introduce niche cash management services such as TMU, factoring, AR/AP etc.
It is our goal to strengthen our relationship with customers, grow our brand awareness
to be customers' best partner, and eventually become customers' main banker. |
| (B) | Promote
our corporate electronic banking services by upgrading our corporate banking platform.
Besides fund transfers, we should also track a company's cash flow records. By
combining cash flow and information flow, we can gain insights into the operations
of the main industry participants; based on which we shall provide AR services
that integrates the upstream and downstream of a supply chain. | B.
Consumer banking business
Mortgage loan remains our
main contributor. The total outstanding balance in the Consumer Banking segment
increased marginally by NT$1.04 billion compared to the previous year (2006);
however mortgage loans in 2007 have grown substantially by NT$11.16 billion, achieving
a growth rate of 17.4% while the outstanding balances of personal and car loans
have greatly reduced. Revenue contribution of mortgage loans increased from 45.7%
in the previous year to 63.4% in the current year; but due to the reduced volumes
of high margin products, contribution to the revenue dropped by 22%. Unit:
NTD thousands
| 2007 | 2006 | Growth
rate | Amount | %
| Amount | %
| | Interest
income | 3.463.128
| 93.8%
| 4.285.700
| 95.0%
| -20.8%
| |
Fees income | 54.579
| 1.5%
| 115.593
| 2.6%
| -64.8%
| | Other operating
income | 173.173
| 4.7%
| 110.064
| 2.4%
| 119.3%
| | Total | 3.690.880
| 100.0% | 4.511.356
| 100.0% | -22.1%
|
| | C.
Credit card business
On top of the 5~7 times
fuel points available with fuel purchases from any gas stations across the nation
that came with the introduction of "Jih Sun GOGO Petrol" in 2006, we have repackaged
the GOGO Card and All Pass card to associate driving, parking and other benefits.
| | D.
Wealth management business
Main products of the Wealth
Management segment in the current year were linkages bonds, mutual funds, insurance
etc. With the expectation of a slowdown in the global economy in the coming year,
it is the bank's intention to raise customers' awareness of proper asset allocation
and product selection with the introduction of dynamic hedging investment during
December this year. In order to provide better services and investment decisions,
we expect to revise part of our existing mechanisms in 2008 to be implemented
in the second half of 2008. As for product performances, structured notes
linkage of various types such as interest rate, index, commodity and share price-linked
bonds ranked top among industry peers in terms of average net worth. A total of
26 products matured or terminated early in 2006 (same product in different currencies
were counted as one). For better integration of group resources, product
development and marketing under Wealth Management have been consolidated into
the Financial Planning Department during the year. | | E.
Trust business
In the Trust segment, the
bank not only focuses on deeper penetration of existing businesses, but is actively
seeking approval from the authority for new customized trust opportunities. We
have recruited expert talents in the fields of real estate investment trust, trust
of loans and related security interests, and securities trust to handle the businesses
and operations of real estate investment trust and personal trust. As of the end
of 2007, the values of real estates, trust of loans and related security interests,
and securities held in trust amounted to NT$6.3 billion, NT$2.418 billion, and
NT $3.068 billion, respectively. Other than the "trust of funds dedicated
to the investment of local and foreign securities and mutual funds", this department
is also actively developing "trust in loans" such as "insurance trust", "real
estate management trust", "specific funds trust" and "prepayment trust" etc encouraged
by the authority, As of the end of 2007, total trust in loan amounted to more
than NT$3.529 billion. For accessory businesses other than the underwriting, transfer,
and registration of shares and the payment of stock, cash, and bonus dividends
that exist since 2006, this department has been actively exploring businesses
relating to the depository of foreign currencies during 2007. | | F.
Financial investment business
The main product for the
past two years was the US equity-linked structured deposits; total unexpired amount
is approximately NT$197 million. | | G.
Electronic banking business
Our main services in the
Electronic Banking segment in the last two years were still the provision of NTD/foreign
currency account enquiries and transactions, mutual fund ordering, on-line insurance,
and credit card services. In order to provide more secure yet more convenient
transaction services, we have permitted the transfers of funds to non-predetermined
accounts since Jul 2007; transaction security is enhanced through the verification
of chip-based ATM cards. For more complete and convenient transaction checking,
we began delivering electronic statements since Sep 2007. A total of 2,194 customers
have applied for electronic statements at the end of 2007. For more convenient
credit card payments, the company joined the eBill network in Nov 2007. Using
ID+Account as a security check, customers are able to make their credit card payments
from current accounts under any financial institutions that are also a member
of the eBill network. | | |
IV. Jih Sun International Insurance Agency Co.
Ltd | | 1.Primary
businesses | | |
A. Fire insurance B. Accident insurance C. Vehicle insurance D. Construction
insurance E. Credit insurance F. Insurance of various liabilities
G. Insurance of other properties | 2.
Revenue contribution
Commission
income of Jih Sun International Insurance Agency | Unit:
NTD thousands | Business | Commission
income | As
a percentage oftotal commission (%) | Fire
insurance | 10,916
| 85%
| Accident
insurance |
1,128 |
8.9% | Insurance
of other liabilities |
348 |
2.7% | Vehicle
insurance | 441
| 3.4%
| Total
income (before tax) |
12,835 | 100%
|
| 3.New
products and services planned for the future | | | The
long-awaited amendments to the current health insurance regulations governing
all insurance companies were finally approved by the Legislative Yuan on Jun 14,
2007. For consumers, purchasing an additional option means additional protection,
and sellers are willing to provide more protection if they have more variety of
products to sell; therefore the amendments can be considered a great incentive
for both consumers and sellers. However in view of intense competition based on
price, we must be well prepared and informed of the characteristics and risks
of health insurance before we join the competition to capitalize the business
opportunity effectively. The financial environment has been rapidly changing
in recent years, and the financial market is growing towards greater diversity.
As a result, customers are now exposed to more channels to receive information
of various financial products and tools and insurance services. To respond to
the growing market competition, we shall integrate all group channels to create
the highest synergy in cross-selling; thereby expanding our sales coverage, providing
comprehensive services, raising customers' satisfaction and ultimately win their
loyalty to the group. Through the establishment of customer database and analyses
of customers' data, we shall be able to package products across different segments
through close collaboration between subsidiaries, establish sales platforms for
project promotion and to satisfy customers' needs, and achieve solid returns from
our integrated marketing efforts. |
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